With a rich background spanning over a decade within diverse industries including entertainment, CPG, hospitality, and tech, Brad has set himself apart as a seasoned marketing and creative professional. His journey is marked by a passion for design, creativity, and marketing strategy, coupled with a client-first approach that ensures excellence in every endeavor. From shaping licensing style guides to directing product development and merchandise programs for iconic tv and film franchises such as Jumanji, Ghostbusters, Cobra Kai, and more, Brad has led the charge in defining and amplifying brand identities for Sony Pictures Entertainment and Sony Pictures Television.
His expertise extends to digital marketing and creative strategy as well, where he excelled in leveraging digital platforms to drive engagement and growth, with a keen focus on change management, process improvement, and digital transformation. As a trusted partner, Brad served as the primary campaign lead for high-profile TV/Streaming clients such as HBO's Max, Disney, and Hulu within in the Amazon Ads group, providing strategic guidance and ongoing support to ensure their success for global marketing and advertising campaigns.
Brad's project and program management skills are impeccable, and he leads everything from client-focused creative strategy initiatives to managing complex campaigns across multiple mediums, flawlessly. Regardless of project size, his approach is rooted in collaboration, innovation, and a relentless pursuit of excellence, and whether coordinating timelines, managing budgets, or overseeing creative workflows, Brad has demonstrated and is committed to using his expertise in driving results on a global scale.
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